JCDecaux
JCDecaux opens Amsterdam exchange
Euronext Paris listed JCDecaux (ticker symbol: DEC), the number one outdoor advertising company worldwide, opens trading at Euronext.
The company is partner of Amsterdam since 1987 and responsible for supplying, managing and maintaining street furniture in the Dutch capital. In 2013 JCDecaux installed a complete new and modern line of street furniture in Amsterdam.
This week JCDecaux The Netherlands dominated the headlines with a remarkable news fact: the company donated a thousand beach chairs to the citizens and visitors of Amsterdam. With the chairs as a spot to relax amidst crowded (touristic) and less crowded places, JCDecaux, Amsterdam South and Amsterdam Marketing react on the fact that lately more and more people seem to feel that Amsterdam is getting too crowded. René Witzel, Managing Director JCDecaux The Netherlands: “With this initiative, next to our regular work, we help to improve the public and urban environment in Amsterdam.”
During the nautic event SAIL Amsterdam, with an expected two million visitors, JCDecaux is also part of an initiative that is focused on the development of mobile apps that contribute to a better public and urban environment. With this so-called Amsterdam Beacon Mile, Smart City Apps are being tested. The apps work with location based messaging through Beacons that are placed in the objects of JCDecaux and are aimed on wayfinding and serving useful information about the surroundings.
For more information: www.jcdecaux.nl