165 years BK Cookware
BK Cookware celebrates 165 years by sounding gong
BK, part of the Euronext Amsterdam listed Royal Delft (ticker symbol: PORF), celebrates its 165th anniversary. In an internationally very competitive market the company has managed to set the trends regarding cooking and dining for more than a century and a half.
According to the government, innovation is the engine of the competitiveness of the Dutch economy. The future of Dutch enterprises is mainly seen in the design and development of new products. These are exactly the elements of the manufacturing process on which BK has been focused since its establishment in 1851. BK develops and designs pans, kitchenware and cutlery which fit in with the trends in society.
BK's strong position in the highly competitive market for cooking and dining is also the result of its concentration on the demands of individual consumers. The company develops applications which fit in with the cooking style of people as well as their lifestyle. For this BK carries out intensive research into the wishes of consumers and in trends. BK is celebrating its jubilee with a substantial television advertising campaign, supported by bus stop advertising, advertising via the website and via social media. Furthermore, consumers receive a dinner discount card, when buying a BK product.
For more information: www.bk.nl